Making fertility better for everyone
Our mission is to empower you to own your path in a connected fertility ecosystem.
With a vision to create a new fertility future where the power belongs to the people.
Empowering every path:
- Paths where every choice is made with conviction.
- Paths that grow with you and around you.
- Paths that help us find and help each other, so we don’t have to walk alone.
- Paths that we can look back on and say: I owned each step of my experience, wherever it took me.
Connecting the fertility ecosystem:
- Connecting voices and experiences.
- Connecting providers to people. Institutions to human insight.
- Connecting present hopes to futures.
- Connecting a moving, growing, adapting ecosystem and helping it thrive, with people always at its centre.
We value:
Transparency
Best-quality data
Co-creation
Meeting people where they are
- Transparency. Bringing much-needed clarity to every aspect of fertility.
- Best-quality data. Contributed by people, clinics and partners to combat the overwhelm of fertility fake news.
- Co-creation. For an inclusive and responsive space where everyone owns their fertility path.
- Meeting people where they are.
What we do:
We create and build unique data-driven services designed to help people navigate the fertility system with clarity and confidence, putting everyone in control of their own path.
Our NHS Eligibility Calculator quickly allows you to determine what NHS treatment you are eligible for.
Our Matching Tool simplifies the process of finding a clinic, matching patients to clinics based on personal needs, and enabling free consultations with multiple clinics before committing to treatment.
Our Clinic Profiles analyse and contextualise each clinic’s offer into clear information points, allowing you to compare options easily.
Our Community Reviews and Insights add another layer to inform decision making; highlighting clinics rated highest by people who have the most in common.
Our Educational Tools & Guides provide clear independent resources on fertility costs, treatments, conditions, NHS options and what you’ll need on your path.
Our Experts are available for free guidance on your fertility options at any time – via call or email.
Throughout, there are spaces to connect, share experiences and change fertility for those who come next.
How we work:
With your data: Confidentiality, consent and compliance are the three C’s that inform our approach to the data you share with us.
- Keeping It Confidential: We don’t sell your data to anyone, and we protect it through strong security.
- With Your Consent: You’re in control of your personal data. In all scenarios, consent is voluntary and can be withdrawn at any time.
- Compliance Is Key: We’re committed to upholding your personal privacy and transparent about how we use your data to power your experiences with us.
With clinics: In order to bring you everything we offer for free, we build and participate in value created in every transaction.
- Partners: We partner with some clinics in order to drive revenue. These clinics are clearly signposted.
- Non-partners: Clinics we don’t partner with are equally represented. This gives people the power to make choices that are right for them.
- Independence: We are completely independent and do not represent any fertility body, association or clinic. This allows for true comparison.
A note from out founder and expert
“Not a weekend goes by where fertility doesn’t come up with friends over dinner or coffee. Given my experience and personal journey, I’m asked frequently for informal advice on which clinic to pick or how much services should cost. It struck me then – and still does – that there was no reliable, single resource to take the place of that ‘friend in the know.’ So with the help of our amazing community, that’s what we set out to build.”
– Kayleigh